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Armstrong Creative is a theatre production company based in Wellington. Run by producer Caroline Armstrong and renowned playwright Dave Armstrong, Armstrong Creative has a reputation for combining high-quality artistic productions with outstanding box-office success. Armstrong Creative is a small company, but has a large group of talented actors, musicians, directors and technical experts to call on. The company has a long and successful record of touring productions in New Zealand, often more than one at the same time, and has also toured productions overseas.

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Caroline Armstrong

Caroline has been a theatre publicist and producer for 25 years, including 2 stints as Marketing Manager at Downstage Theatre.

She has produced a variety of works including a car ballet featuring 5 Ford Fiestas in Civic Square, The Anthony Wilding Story, performed on tennis courts, and more conventional theatre like the The Naked Samoans, for which she was producer for 6 years, including touring New Zealand a number of times, and a season at the Edinburgh Fringe.

Caroline has a vast practical knowledge of touring and her most recent productions include Le Sud, where we once belonged, a remount of Roger Hall’s C’mon Black, Rita and Douglas, Anzac Eve and Central.


Dave is a playwright, TV writer and columnist. His plays include Niu Sila (with Oscar Kightley), The Tutor, King and Country, Le Sud, where we once belonged (with Sia Figiel), Rita and Douglas, The Motor Camp, Magnolia Street, Kings of the Gym, Central, Anzac Eve and the children’s opera Kia Ora Khalid (with Gareth Farr).

Dave has won the Absolutely Positively Outstanding New New Zealand Play at the Chapman Tripp Theatre Awards three times (Niu Sila, The Tutor, where we once belonged) and a New Zealand Radio Award for best dramatic production (King and Country). He won Best Play for Central in the 2015 SWANZ/NZ Writers Guild Scriptwriters Awards.

Dave’s television credits include Billy (with Briar Grace-Smith), about legendary Maori comedian Billy T James, Seven Periods with Mr Gormsby, Shortland Street, Spies and Lies, and Spin Doctors, for which he won an AFTA award for best comedy script.  Dave also co-wrote the television series Hope and Wire, set in the Christchurch earthquakes, with director Gaylene Preston.

Dave wrote the radio satire Down the List and writes a weekly column for the Dominion Post newspaper.